Lore and Strategy

A communications agency for bold ideas and messy realities

ABOUT

Momentum. Clarity. Collaboration. We’re a team that helps other teams push bold ideas through messy realities out the other side.

You may anticipate competing perspectives, wariness to move forward, or inefficient systems that don’t fit the moment.

Great projects get stuck because of people, process, or rules. While we can’t always change the rules,

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Our Process

No wrong answers

Creativity has no real “right” answer. What impression do you want to make? What behaviour will this encourage? What becomes easier (or harder) because of this?
“Yes, if ____"

I never say “no.” The catch is that I’ll be real with you about what you need to get to your goals.
Be human

Mystery is for those who can afford it. Talk about your story clearly, plainly and watch the behaviours you’re looking for happen.
How to make good decisions

Momentum stalls when the goals aren’t clear. Let’s help your team get unstuck.

A good strategy relies on strong systems to hold it up. I’ve helped build a communications team from scratch, again and again. I can build your stoo.
Goal, audience, message. The universal formula for figuring what to say and how to say it. Whether you’re building a brand or navigating a tense moment, we’ll come back to this formula to anchor us in reality.
Inform and inspire one of your most important audiences: your employees. Manage change fatigue, rollout policies, and develop internal documentation that matches who you are. We’re informed by equitable HR
Our bread and butter. Hire us to write all your new website’s copy, produce annual reports, and make sure your content is organized, where it should be, and speak to the people you want to reach.
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We can also bundle the following services as an add-on to another core service (anything listed above).
- Social media management
- Social media content creation
- Email marketing
- Website design and development

"Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

—Former Customer
"Communication was top-notch and the final outcome was even better than we imagined. A great experience all around."

—Former Customer
"Every detail was thoughtfully executed. We're thrilled with the outcome."

—Former Customer

Let’s gooooo.